{"product_id":"discipline-over-excuses-hoodie","title":"Discipline Over Excuses Hoodie","description":"No shortcuts. Just standards.\u003cbr\u003e\n\u003cbr\u003e\nThe Discipline Over Excuses Hoodie is designed for fathers who understand that success, leadership, and legacy are built through consistency, accountability, and daily discipline. Inspired by the mindset of showing up, doing the work, and leading by example, this hoodie represents the values that define strong fathers and strong families.\u003cbr\u003e\n\u003cbr\u003e\nSoft, smooth, and built for comfort, this hoodie is the perfect go-to layer for cooler evenings, family outings, weekend activities, or everyday wear. Combining timeless style with a powerful message, it's made for men who choose discipline over excuses and purpose over convenience.\u003cbr\u003e\n\u003cbr\u003e\nFeatures\u003cbr\u003e\n\u003cbr\u003e\nBold discipline-inspired statement design\u003cbr\u003e\nSoft feel with reduced pilling\u003cbr\u003e\nComfortable and durable everyday wear\u003cbr\u003e\nClassic fit with a timeless look\u003cbr\u003e\nDouble-lined hood with matching drawcord\u003cbr\u003e\nFront pouch pocket for convenience\u003cbr\u003e\nRib-knit cuffs and waistband for a secure fit\u003cbr\u003e\nDesigned for fathers, leaders, and builders of legacy\u003cbr\u003e\n\u003cbr\u003e\nThe Real Alpha Dad.\u003cbr\u003e\n\u003cbr\u003e\nProduct Details\u003cbr\u003e\n\u003cbr\u003e\n• 50% pre-shrunk cotton, 50% polyester\u003cbr\u003e\n• Heather Sport Dark Navy: 40% cotton, 60% polyester\u003cbr\u003e\n• Fabric weight: 8.0 oz\/yd² (271.25 g\/m²)\u003cbr\u003e\n• Air-jet spun yarn with a soft feel and reduced pilling\u003cbr\u003e\n• Double-lined hood with matching drawcord\u003cbr\u003e\n• Quarter-turned body to avoid crease down the middle\u003cbr\u003e\n• 1 × 1 athletic rib-knit cuffs and waistband with spandex\u003cbr\u003e\n• Front pouch pocket\u003cbr\u003e\n• Double-needle stitched collar, shoulders, armholes, cuffs, and hem","brand":"The Real Alpha Dad","offers":[{"title":"S","offer_id":52276630323483,"sku":"2649245_5530","price":38.14,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52276630356251,"sku":"2649245_5531","price":38.14,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52276630389019,"sku":"2649245_5532","price":38.14,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52276630421787,"sku":"2649245_5533","price":38.14,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":52276630454555,"sku":"2649245_5534","price":40.14,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":52276630487323,"sku":"2649245_5535","price":42.14,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":52276630520091,"sku":"2649245_5536","price":44.14,"currency_code":"USD","in_stock":true},{"title":"5XL","offer_id":52276630552859,"sku":"2649245_5537","price":46.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1026\/4477\/7243\/files\/unisex-heavy-blend-hoodie-black-back-6a1c1e26bebe5.jpg?v=1780227655","url":"https:\/\/therealalphadad.com\/products\/discipline-over-excuses-hoodie","provider":"The Real Alpha Dad","version":"1.0","type":"link"}